Product Marketing Manager

The Product Marketing Manager (PMM) plays a pivotal role in driving product adoption, engagement, and business growth. This role collaborates cross-functionally with Product, Sales, and Marketing to develop compelling messaging, go-to-market strategies, and impactful content that resonates with clients and business partners.

Full-time | Preferred Location: San Jose, CA (or Remote) | Marketing

Direct Manager: Chief Marketing Officer

Key Responsibilities

• Market Positioning & Strategy – Conduct market research, competitor analysis, and customer insights to refine messaging and positioning for Safetica’s offerings.

• Go-to-Market Strategy – Develop and execute GTM strategies, including pricing, packaging, and audience segmentation, ensuring alignment with business objectives.

• Sales Enablement – Create high-impact materials (battlecards, pitch decks, product guides, FAQs) that empower Sales and Customer Success teams to drive conversions.

• Content Development – Work with Content and SME teams to produce thought leadership assets (whitepapers, case studies, blog posts, webinars) that support product marketing initiatives.

• Customer & Market Intelligence – Gather and analyze data to understand buyer personas, market trends, and competitive positioning, informing messaging and strategy.

• Product Launches – Lead GTM efforts for new product features and enhancements, ensuring strong adoption and market impact.

• Analyst Relations – Build relationships with key industry analysts to establish thought leadership and drive brand awareness in cybersecurity and compliance.

• Performance Measurement – Track pipeline, adoption, and retention metrics, leveraging insights to optimize marketing efforts.

Qualifications

• Experience – 3-5 years in product marketing, with at least 2-3 years in cybersecurity or compliance.

• Industry Knowledge—Familiarity with SOC 2, HIPAA, GDPR, PCI, FedRAMP, CMMC, NIST, and ISO is preferred; a working knowledge of penetration testing and vulnerability scanning is a plus.

• Technical Proficiency – Expertise in HubSpot required; Salesforce (SFDC) knowledge is a plus.

• Strong Communicator – Ability to translate complex security concepts into clear, compelling messaging.

• Cross-Functional Collaboration – Experience working across Product, Sales, and Marketing teams to drive alignment and results.

• Sales Enablement – Proven ability to develop effective sales collateral and enablement strategies.

• Analytical Mindset – Experience using data to measure performance and optimize marketing strategies.

• Writing & Content Strategy – Strong writing skills with experience developing content for B2B security and IT audiences.

Preferred Qualifications

• Experience in B2B cybersecurity marketing within a startup or agency setting.

• Familiarity with AI-driven content creation and performance measurement tools.

• Strong analytical and problem-solving skills.

• Knowledge of compliance frameworks and regulatory environments in cybersecurity.

What do we offer?

• Work/Life Balance:

• We offer unlimited vacation, 3 sick days, 2 volunteering days, and flexible working hours to help you manage your time effectively.

• Comprehensive Benefits:

• Enjoy a competitive package including medical, dental, and vision insurance, life insurance, and short-term/long-term disability (STD/LTD) contributions.

• Shape Our Future:

• Join us at a pivotal moment as we expand our presence in the US market. With our US team still small, you’ll have a unique opportunity to influence and shape what Safetica will look like in the coming years. Your leadership will play a crucial role in building our brand and presence in a new territory.

What to expect?

• Following your application, you’ll have a discovery call with Elena Tyltina, our HR Manager. She’ll provide an overview of the role, explain the reasoning behind this new opportunity, and spend time exploring how your expertise and background align with our needs.

• Next, you’ll meet Missi Carmen, our new CMO to explore the role in-depth and discuss your experience and aspirations.

• If we’re aligned, the final step is to meet Ján Lakatoš, Director of Product

Ready to Make an Impact?

If you’re excited to take on a hands-on role in a company that values both strategic vision and getting things done, we want to hear from you! Send us your CV or LinkedIn profile, and we’ll reach out soon to set up a conversation.