Senior Demand Generation Manager

Safetica has earned a reputation for safeguarding company data against human mistakes, malicious actions, and internal risks. But we’re not stopping there—our advanced algorithms are evolving with AI-powered contextual defense, bringing even sharper detection and protection. This marks an exciting new chapter for Safetica as we expand our marketing team and rise to meet new challenges head-on.

We’re looking for a Senior Demand Generation Manager to own and execute high-impact ABM and demand generation programs, generate qualified leads, and accelerate our pipeline growth in the US and Canadian markets. The ideal candidate is a strategic thinker and hands-on executor—comfortable owning campaigns, tools, and reporting from end to end.  NOTE: This position must be located in or around the San Francisco, South Bay or San Jose Areas.

What You Will Do 

• Develop and execute comprehensive ABM strategies targeting high-value accounts to drive pipeline and revenue. 

• Plan, create, and optimize multi-channel campaigns, including email, digital, paid social, and events to engage target audiences. 

• Manage and optimize marketing automation platforms and CRM ensuring seamless lead tracking, nurturing, and conversion. 

• Leverage intent data to identify and prioritize in-market accounts, continuously refining targeting and messaging. 

• Lead event marketing initiatives, including webinars, industry conferences, and trade shows, ensuring alignment with our ABM strategy. 

• Collaborate closely with sales, product marketing, and content teams to create highly targeted messaging, compelling offers, and effective campaign assets. 

• Measure, analyze, and report campaign performance using clear metrics to continuously improve marketing effectiveness and ROI. 

Must-Haves

• Must be located in the San Francisco Bay Area.

• Bachelor’s degree in Marketing, Business, or a related field. 

• Minimum 4 years of marketing experience with demonstrated success in demand generation, ABM, and lead generation—ideally in cybersecurity. 

• Strong proficiency with marketing automation tools (HubSpot preferred), CRM platforms (Salesforce), and various digital marketing channels. 

• Proven ability to leverage intent data in campaign planning and execution. 

• Excellent analytical skills with the ability to interpret data, identify trends, and drive actionable insights. 

• Strong organizational skills and the ability to manage multiple projects simultaneously. 

Nice-to-Haves

• Experience working in SaaS organizations. 

• Familiarity with event management and execution in a B2B environment. 

• Previous experience in a high-growth startup or rapidly evolving environment. 

What Can You Expect from Safetica

• Compensation: $130,000 - $155,000

• Work/Life Balance: We offer unlimited vacation, 3 sick days, 2 volunteering days, and flexible working hours to help you manage your time effectively.

• Comprehensive Benefits: Enjoy a competitive package including medical, dental, and vision insurance, life insurance, and short-term/long-term disability (STD/LTD) contributions.

• Shape Our Future: Join us at a pivotal moment as we expand our presence in the US market. With our US team still small, you’ll have a unique opportunity to influence and shape what Safetica will look like in the coming years. Your leadership will play a crucial role in building our brand and presence in a new territory.